The United States crossed 12% EV market share in January 2026, according to data from Cox Automotive — a milestone that the research firm's chief economist Jonathan Smoke had projected for late 2026 just 18 months earlier. The acceleration came from a factor that most forecasters underweighted: price cuts, not subsidies. Tesla's aggressive discounting through 2024 and 2025 pulled the Model 3 to a starting price of $36,990 and the Model Y to $41,990 before state incentives — within a few thousand dollars of gasoline equivalents from Honda and Toyota. The Inflation Reduction Act's $7,500 EV tax credit provided additional cushion for qualifying buyers, but the underlying price convergence is what changed the purchase decision for the middle of the market.
By the numbers: US EV sales totaled 1.94 million units in 2025, up 31% from 2024, per Cox Automotive. Tesla's US market share among EVs remains approximately 45%, down from 62% in 2022 as competition has intensified. General Motors sold 194,000 EVs in the US in 2025 — its best year ever — led by the Chevy Equinox EV at $34,995. Ford's F-150 Lightning and Mustang Mach-E combined for 87,000 US sales. Hyundai and Kia together accounted for roughly 140,000 US EV sales, continuing a rapid share gain that began with the Ioniq 5 and EV6 launches in 2022.
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